The design of a business website plays a role in establishing a dental brand. It influences the perceptions of clients regarding the brand. Implementing a good design strategy also helps in improving the brand’s reach through ranking up in search results.
A good dental website design can help your business get more leads that will easily convert. This will eventually prove your authority in the dental field. While many things go into the business website, it is important to prioritize the user experience to ensure good visitor access and navigating experience.
Here are the important points in order to optimize the business website:
- Include all Important Details
There are many important sections that any business website should incorporate in its design. Sections such as About Us, Services, Locations, and Booking options are important details that must be strategically placed on a website.
The About Us page helps customers learn more about the business, its visions, and the people. On the other hand, pages like Services, Locations, and Contact Us help people to be familiarized with the dental services offered and how to reach you. Also, the Booking option allows clients to learn the different options available and get price quotes.
- Call to Action Buttons
Call-to-action buttons encourage prospective customers to engage with the business services. Including this in your dental website informs them of the value that they gain from your business.
Another way to gain engagement is to have them sign up for an email listing. This strategy aids the marketing aspect of the business by keeping them updated with your business through email.
- Good advertising placement
Dental businesses offer seasonal offers and discounts that people may be interested in. For instance, you may offer special deals for new customers who want to do teeth whitening. By placing this advertisement, you will easily convert more leads to clients.
Product and service deals should be presented simply but placed strategically. These are often found on the landing page of a website, which is usually the first page that customers visit. The placement doesn’t have to occupy the whole page but must have interesting graphics to capture the attention of the website visitors.
Including organic reviews from previous clients helps the marketing side of your dental business. The reviews may vary from video, texts, and photo reviews. Linking other review platforms like Google and Yelp may also add to your business brand.
- Consistent Visuals
The website should have visual consistency reflected in its elements to represent your brand. Additionally, using particular colors and styles in your visuals helps in distinguishing your business from other dental businesses and your customers can easily associate with your brand.
The consistency should reflect on the fonts, color palette, and layout. Beware of contrasting colors to avoid eye strain for anyone who is browsing the website.
- Mobile Phone Compatibility
Smartphones are widely used by many people and most people prefer them to computers. Therefore, when designing your website, you should accommodate mobile users and ensure that they can still access the website and may see a different website configuration. The website should be designed to work well on smartphone screens too.
- Content Formatting
The way the website content is presented matters a lot. Don’t include too many paragraphs and write in shorter statements. People tend to initially scan websites and may not focus on details that may take too long to read.
Break up the details into different sections that are easier to read. Important buttons like homepage should be easily located. Moreover, the contact details should be visible on almost all the pages so people can easily reach you.
How you design your website may impact your dental businesses in more ways than marketing. A creative and intuitive design can keep people interested in finding out more about the dental services you offer. By implementing a good user experience, you will increase engagements which may lead to more customers.